Since more the more traditional character and experience based ethical theories have limited application for virtual worlds, what basis do we have for defining appropriate behavior? One answer is that we can just wait and see what happens. Over time we will develop experience and over time a community will coalesce that can define appropriate behavior. But there are three problems with this approach. First, during that time when we are developing experience, things will be happening in virtual worlds that may not be to our liking. Second, once standards of virtual world behavior evolve and coalesce they may be very difficult to change. So, we may realize how things ought to be, but be unable to make them that way. Third, since the technology continues to evolve, the requisite experience continues to shift. We may not be able to acquire the requisite experiences until the technology stabilizes and that may be a lot longer than we are willing to wait. Having said all that, there is merit in waiting. In the early days of the web, some people would like to have restricted free speech and impose severe penalties for copyright infringement. That debate is still going on and we shouldn't be enforcing standards until we figure out what those standards ought to be. I don't think waiting is a bad idea. I just don't think it is the best idea. What do I think is the best idea?
Several years ago, I wrote a series of papers in computer ethics in which I introduced an ethical theory which I called possible consequentialism. Unlike the more traditional consequentialist theories that set ethical standards based upon the consequences of an act or rule, possible consequentialism considers possible consequences. This seems to be an appropriate basis for making ethical decisions under the conditions of a rapidly evolving technology where the consequences of any given standard may not be known at the time when the standard needs to be developed. That's all well and good, but how do we know the possible consequences? That is what we will turn to next.
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