Clue Three: Mad Men

I was watching Morning Joe (a news commentary show on MS NBC) one morning a few months ago and they had a guest on who was the script writer for the very popular TV show Mad Men. The discussion, around the table, was about the early 1960's era and why that time period resonated so much with audiences today. As the discussion developed examples started popping up of instances they could remember of people who were part of the Mad Men era that could not deal with the changes that would occur later in the decade. I think it was Joe Scarborough who said that his father liked the early Beatles but by the time Rubber Soul came out he no longer understood was was happening. When he said that, the wheels began turning.

The transition from Mad Men to Woodstock was a period of major cultural upheaval in this country and many others as well. For most Baby Boomers it represented the defining moments of their lives. For the sake of simplicity I am going to reduce this to a larger pattern and that is - the old giving way to the new. In this case the Mad Men represented the old culture and Woodstock represented the new.

Now we are approaching a similar transition only the Baby Boomers represent the old and the rising Millenials represent the new. I believe that the show resonates with Baby Boomers because they subconsciously see themselves in Mad Men - people riding high in a belief system that is about to crash. I think it also resonates with Millenials but for a different reason. For the Millenials it is a reminder that their day will come.

Going back, for a moment to this idea of normal times vs chaotic times we can see the pattern once again. When the old way is the default world view we have normal times. When the new replaces the old we have chaotic times. When the new becomes the default world view we have normal times again.