Your Avatar and You (Or Your Avatar Is You)

People come into the virtual world of Second Life by creating an account and selecting a default avatar. The avatar is a little person who represents the user 'in world' just as a nickname or screen name might represent you in a chat room. Initially, the avatar is selected from a set of default avatars, but people begin, quite early, to customize and personalize their avatars. There are a wide variety of ways to do this. There is an Appearance Editor which you can use to change the appearance of your avatar. This is done by changing the shape, skin, hair, eyes and so on. Eventually, most people buy shapes and skins created by professional artists using more sophisticated software than the Appearance Editor. People will choose new cloths, shoes, jewelry, tattoos, and hair styles to further customize their appearance. They will join groups indicating their interests, list favorite places, and write blurbs in their profile further defining their character.

Over time their avatar will begin to develop a personality and now we begin to move into a tricky area of psychology that is not very well understood by most people. Some people will make heroic efforts to have their avatars look and behave in a way that is consistent with who they are; or at least who they think they are. They will say that their avatar looks like them in real life and acts they way they do in real life. Both of these claims are highly questionable. But they are firmly held beliefs by a lot of people.

For other people, their avatar takes on a look and personality quite different from how they are in real life. The avatar may represent who they would like to be. Or it may be an experiment into another life style, personality, or social class. Creating an avatar is a little like 'dressing up'. You get to create a novel impression, on that diverges from the every day you.

And yet others will have a whole cadre of avatars. Each with a different appearance and personality. Having multiple avatars with different personalities is hard for many people to understand until you consider a simple analogy. When a writer write a piece of fiction, they create characters to carry out the story. Each of the characters has it's own look, behaviors and personality. If the story is long or intense, the writer may get to know these characters quite well and say things like "character x would never do that" or "I tried to evolve character y into a new role but just couldn't do it". This is exactly what happens when one creates multiple avatars. They take on a life of their own just as fictional characters tend to do. And the writer/creator's job becomes one of getting to know the character more than it is of defining the character.

As the avatar evolves an even more perplexing psychological phenomenon begins to occur. The person at the keyboard actually begins to experience life through the avatar. This complex and very poorly understood phenomenon is called 'avatar attachment'. It is way to big of a topic to begin in this entry. So, I will leave the description of this phenomenon for the next post.